MEDICAL CENTERS PROJECTS
We working on the branding from the beginning on this kind of Medical Center, Building a successful brand or embarking upon a hospital rebranding in the medical industry is a complex process that involves everything from your writing to your web site. With a strong brand, you will enjoy word of mouth promotion and lasting loyalty that goes beyond the success of any one marketing campaign.
Your brand is your company identity. It’s comprised of everything from your logo design to the language in your materials to the way your representatives answer the phone.
Photoshooting Location and Staff.
The march of technology has put a camera in everyone’s pocket. We’re OK with that, but an iPhone camera does not make everyone a professional photographer. In fact, a do-it-yourself approach to a major business photo shoot can waste time, effort and valuable resources.
nvesting in quality photography can produce professional results in producing a website or promotional materials. Great images speak to your target audience, set you apart from the competition, and tell your story. To make this happen, here are some of the creative secrets that can help you do a great photo shoot:
Get professional help from the start. An experienced, professional photographer brings a number of advantages to the table. First, they have all the quality equipment—cameras, lights, reflectors—and they know how to use them to your best advantage. What’s more, a pro will help with the planning, spot (and avoid) potential problems, and anticipate how to achieve maximum results with the greatest efficiency.
Conceptualize: What is your business mission, and how do you express that concept visually? Translating a concept into a visual expression may be one of the most challenging preparation steps. At this stage, the core idea is not in “what” you do, or even “how” you do it, but it is in identifying the benefits and super benefits that people/patients want you to deliver.
Tell a story: Visual elements communicate quickly and can easily be part of storytelling imagery. What pictures are useful in showing a caring purpose and/or people engaging with people? Is there a beginning-middle-end sequence that communicates a storyline?
Picture the environment: In addition to the head-and-shoulders “people pictures,” images should reveal the building (exterior) as well as the interior and office. Seeing the location and environment reduces the unknown and helps to demystify the patient experience.
Present and future need: Determine how and where the new photos will be used, and cover as many purposes as practical. Are these images for a website, brochure, flyer/newsletter, direct mail or other advertising? Consider the current or immediate needs as well as any anticipated future applications.
Be selective: Plan to take lots of photos, and confirm that they are relevant, attractive, and communicate all of your needs. Hint: Having many photos allows you many choices. It’s better to select one great shot from among a dozen options than to be stuck with only one choice and no options.
Graphic Design and Marketing
Attracting the right patients means meeting them where they are. We specialize in helping healthcare professionals build recognizable brands, share relevant content, and optimize their digital presence in order to bring in patients and achieve scalable growth.
We believe that strategy and creativity are like night and day. Not because they’re opposites, but because you can’t have one without the other. They shed different kinds of light in the same space, giving audiences a full view of everything your practice has to offer.
We’re here to show them where to look.
SOCIAL MEDIA MARKETING
Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. In addition, social media management includes engaging and interacting with social media users.
[SPOTS for television or social media]
INFOMERCIALS for television or social media