“Design is not just what it looks like and feels like. Design is how it works.”

Born in Havana and Graduated from Design Art Institute, I have been lucky enough to work on large projects throughout my career in my field, from creating Brands for Restaurant Corporations in the 1990s to being Art Director at the prestigious Storecom International firm working for Big Brands such as Philip Morris, Procter & Gamble, Nestle Latin America, Coca Cola, Gerber ad more…

I worked as a Freelance Video Producer on TV Networks such as Telemundo, Mega Teve, Univision, Ole TV, Fox Miami, and others, as a Marketing planner and Content Creator for Social Media in different companies growing their audience on their platforms.

With several Gallery exhibitions of my photographic work, I have shown the world the face of Havana with a collection displayed in different restaurants in Miami Beach as part of their decoration.

For more than 30 years with skills in Graphic and Industrial Design, 3D Modeling and Animation, Web Design, Motion Graphics, Video Production, and post-production in Film and Television, I enjoy my work every day with a 200% commitment.

Now I’m working on the Polk County Government Television serving the residents of this beautiful place.

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SPECIALTIES & SKILLS (25 years of Experience):

• Art Director
• UI/UX/WEB Design
• Media Producer Streaming services
• 3D Animation
• Professional Photographer
• Drone Pilot
• Consulting, Design & Menu engineering for Sysco (including Food Photography and Graphics
• TV Director | Camera & Edition & Producer Technical Director (TD) Broadcast (Direction, post-productions, editing and filming)
• Graphic Designer & Creative & Illustrator
• Drawing, Characters, and Perspective.
• POP Display Senior Designer | Industrial Design and Prototype
• Social Media Marketing

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SOFTWARES:

• Adobe Photoshop | Illustrator | Premier Pro | After effects | Flash | Dreamweaver | in Design | Lightroom | Adobe XD
• Light Wave 3D | 3D Studio
• Final Cut Pro | Davinci Resolve
• OBS – Tri-caster – Wirecast – Vimix
• Corel Draw
• Cartoon & Story Board Artist
• Figma / WordPress / Element / Shopify / Canva / Hootsuite / MAXA

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PROFESSIONAL PHOTOGRAPHY:

• Events & Journalism
• Fashion / Studio / Locations
• Retouching and Image Restoration.
• FOOD, Models & Products
• Aerial Video & Photography

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WORKFLOW:

• Slack / Google Meet / Zoom / Skype / WhatsApp / Jira

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TV PRODUCTION EXPERIENCE

• 1994-95 Cuban Cinema Institute (ICAIC) 2D Animation Department – Line & Color Fill
• 2003 Dominican Republic Documentary “Violence” Producer & Director
• 2004 Canal 11 Dominican Republic Camera (Freelance)
• 2007 Tele Miami Flores Law Infomercials (TD)
• 2008 UNIVISION 23 Miami Network ( Freelance)
• 2010 Ole TEVE Miami Cable Atlantic BB ( Freelance TV director)
• 2013 Cubana de Television Miami canal 25 (TD)(CG)
• 2014 “La Magia del Tango Tour” (TD & Producer)
• 2015 “Menudo Reunited Tour” (TD & Digital Visuals)
• 2016 Content Creator V&E Restaurants Social Media (Freelance Contract)
• 2019 “Wajapen Miami” Live Streaming Show Social Media (Owner/Producer/TD)
• 2022 Content Creator Social Media Claircius Group International (freelance contract)
• 2023 Supervisor Polk Government Television PGTV

WORK EXPERIENCE

Employer Name: Polk County Government | Title: PGTV Supervisor Video Production Supervisor for Polk Government Television.

Start Date: January 2023

Description: Understanding of government television, social media, script writing and editing, and a strong background as a shooter/producer/editor. Duties include:

• Coordinating and conducting pre-production meetings to plan video projects; organizing staffing, freelancers, engineering support, and all aspects of television production, including project assignments, pre-planning, scripting, producing, directing, post-production, and field production
• Operating and overseeing the operation of video equipment such as cameras, remote-controlled cameras, switchers, audio mixers, videotape recorders/players, editors, character generators, and automated playback equipment

• Producing telecasts and web streaming of public meetings and public information programs describing the services or activities of various county divisions and agencies
• Collaborating with the Digital and Media Services Manager to assign producers, define deliverables, and establish deadlines for the division’s video projects.

• Leading the video team in the creative development, production, preparation, and delivery of original video content and live-streamed productions
• Project development and execution, including research, script development, production, editing, and exporting to all media
• Directing lighting, audio, and remote camera setup and other engineering duties; video production and operation of production truck vehicle, as required.

• Managing multiple projects, including social videos, short-form content, long-form content, and webcasts
• Assisting director with budgeting, data analytics and execution of strategic and long-range planning of PGTV’s operations, programming, and equipment acquisition

• Recommending, procuring, organizing, and managing resources for the production of video-related content
• Maintain quality and brand consistency across media types and web platforms and drive increased traffic and brand visibility
• Plan and execute video strategies and publish video content on our YouTube channel
  • In collaboration with the Digital Manager, execute the video strategies for content on the county’s social media platforms and website video hosting platform
  • Closely monitor video metrics for website, YouTube and social media; optimize content performance to increase views, engagement and subscribers.
  • Developing and executing marketing plans and advertising for PGTV and its programs
  • Procuring, producing, scheduling, directing, editing, and programming television shows, internet video and public service announcements
  • Support other creative and production needs, including setting up equipment, operating master control, and hosting programs, as required

Employer Name: The Claircius Group | Title: Marketing & Media Director Content Creator

Start Date: July 2022 (Contract)

Description: Oversees the entire marketing department. This responsibility involves assessing and creating your company’s marketing plan and strategy and planning, coordinating, and directing marketing efforts. Research demand for a Real Estate Market. Design graphic posts/stories and create content for Real Estate agents. Take aerial footage and virtual tours of real estate properties.

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Employer Name: Z Axis Solutions, LLC | Title: UX/UI Graphic Designer for PROMO Applications

Start Date: March 2022 | End: June 2022 (temporarily work to redesign the PROMO application.)

Description: Gathering and evaluating user requirements, in collaboration with product managers, developers, and engineers. Illustrating design ideas using storyboards, process flows, and sitemaps.

Designing graphic user interface elements, like menus, tabs, icons, and widgets.

UX/Ui Design:

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Employer Name: V&E Restaurants | Title: ART DIRECTOR (freelance & contract vendor)

Start Date: 2016 | End Date: 2019

Description: For Havana 1957 brand and the other 12 restaurants Tasks included Graphic Design, Photography, and Social media content videos Responsible for successful corporate rebranding and update of all branded assets, including Website, advertising, and customer support materials.

Marketing Content Creator and Planning:

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Employer Name: CCM Mobile | Title: Marketing and Art Director (freelance contract vendor)

Start Date: 2007 | End Date: 2019

Description: Independent contract work on the website, graphic design banners, brochures, and more.

Photo Shooting for products and some 3D renderings. POP design

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Employer Name: Mrstudio TV | Title: Art Director

(freelance contract vendor)

Start Date: 2010 | End Date: 2020

Description:

2019 – TV Director, content creator and tv show online @wa japen Miami. (streaming live on FB)

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Employer Name: Storecom International POP Displays

| Title: Art Director & Senior Designer Miami

Start Date: 2006 | End Date: 2010 (4 Popai awards)

Description: Created concept for POP Displays, models, renders, and CADs.

create final art for the POP materials.

POP displays concept, modeling, rendering and CAD:

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Employer Name: Ready Studio Agency | Title: Creative Director and Business Partner.

Start Date: 1999 | End Date: 2004

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AWARDS:

2010 participation with 1 project in POPAI International Global Show Las Vegas NV.

2009 participation with 1 project in POPAI International Global Show Las Vegas NV.

2008 participation with 1 project in POPAI International Global Show Las Vegas NV.

2005 participation with 1 project in POPAI International Global Show Las Vegas NV.

2003 best documentary on the Dominican Republic (domestic violence in Latin America)

2002 – Best Stand of Free Design Volkswagen – Veracuba (FIT 02)

2001 – Best Stand of Free Design Volkswagen – Veracuba (Internacional)

2000 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 00)

1999 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 99)

1998 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 98)

1997 – Best Design of Point of Sales Restaurant Aljibe Palmares (FIHAV 96)

1996 – Best Design of Modular Stand of Alondra Ice Cream (Fair TecnoTur 96)

1992 – “Bienal de la Habana” Best Disco interior Design.

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PRESS

Several interviews have been conducted by different digital and print media throughout my artistic career as a photographer.

Click for More information

REELS

Professional Photography:

3D Animations:

Real Estate:

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RECOMMENDATION LETTERS

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CERTIFICATIONS

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PHOTOGRAPHY EXHIBITIONS:

1992 – Center for the Development Visual Arts | Havana, Cuba Expo of Illustration “Art and POP in Havana”

2005 -Dominican Republic Photo Expo “Havana stopped in Time”.

2012-2013- Art Basel _ Scope Pavilon

2021 The Stone and Pupil Tampa

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DOCUMENTARIES:

Contact:

Phone Number: +1 (786) 4318125

Personal Website: www.waaldesign.com

Other websites: https://www.havanacity.us / www.mrstudio.tv

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Email: waaldesign2@gmail.com

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Equipment:

Canon 5D | Canon 1D | Canon 6D | 3 Full HDTV cameras Sony for online broadcasting | Black Magic Camera | Drone MAVIC PRO | iMac and Mac Book Pro | Ronin-S | light equipment