Waldo Alexander Arias

Art Director | UI/UX Graphic Designer | Photographer | Producer | 3D



BA Industrial Design 1992

Cinema Producer 1998

POP Expert 2003


POPAI Global Awards 2005 | 2008 | 2009 |

Art Basel 2012-13 (Photography)


SPECIALTIES & SKILLS (25 years of Experience):

  • Art Director
  • UI/UX/WEB Design
  • Media Producer Streaming services
  • 3D Animation
  • Professional Photographer
  • Consulting, Design & Menu engineering for Sysco (included Food Photography and Graphics
  • TV Director | Camera & Edition & Producer Technical director (TD) Broadcast (Direction, post-productions, editing and filming)
  • Graphic Designer & Creative & Illustrator
  • Drawing, Characters and Perspective.
  • POP Display Senior Designer | Industrial Design and Prototype
  • Social Media Marketing


  • Adobe Photoshop | Illustrator | Premier Pro | After effects | Flash | Dreamweaver | in Design | Lightroom | Adobe XD
  • Light Wave 3D | 3D Studio
  • Final Cut Pro | Davinci Resolve
  • OBS – Tricaster – Wirecast – Vimix
  • Corel Draw
  • Cartoon & Story Board Artist
  • Figma / WordPress / Element / Shopify / Canva / Hootsuite / MAXA


  • Events & Journalism
  • Fashion / Studio / Locations
  • Retouching and Image Restoration.
  • FOOD, Models & Products


  • Slack / Google Meet / Zoom / Skype / WhatsApp


Employer Name: The Claircius Group | Title: Marketing Director / Graphic Designer / Content Creator

Start Date: July 2022 (Contract)

Description: oversee the entire marketing department. This responsibility involves assessing and creating your company’s marketing plan and marketing strategy, and then planning, coordinating and directing marketing efforts. Research demand for a Real Estate Market. Designing graphic post/stories and created content for Real Estate agents.

Employer Name: Z Axis Solutions, LLC | Title: UX/UI Graphic Designer for PROMO Applications

Start Date: March 2022 | End: June 2022 (temporarily work to redesign the PROMO application.)

Description: Gathering and evaluating user requirements, in collaboration with product managers, developers and engineers. Illustrating design ideas using storyboards, process flows and sitemaps.

Designing graphic user interface elements, like menus, tabs, icons and widgets.

UX/Ui Design:

Employer Name: V&E Restaurants | Title: ART DIRECTOR (freelance & contract vendor)

Start Date: 2016 | End Date: 2019

Description: For Havana 1957 brand and others 12 restaurants Task included Graphic Design, Photography and Social media content videos Responsible for successful corporate re – brand and update of all branded assets, including Website, advertising and customer support materials.

Marketing Content Creator and Planning:

Employer Name: CCM Mobile | Title: Marketing and Art Director (freelance & contract vendor)

Start Date: 2007 | End Date: 2019

Description: Independent contract work on the website, graphic design banners, brochures and more.

Photo Shooting for products and some 3D renderings. POP design

Employer Name: Mrstudio TV | Title: Art Director

Start Date: 2010 | End Date: 2020


2019 – TV Director, content creator and tv show online @wa japen Miami. (streaming live on FB)

Employer Name: Storecom international POP Displays | Title: Art Director & senior Designer Miami

Start Date: 2006 | End Date: 2010

Description: Created concept for POP Displays and made the renders, models and cads.

create final arts for the POP materials.

POP displays concept, modeling, rendering and CAD:

Employer Name: Ready Studio Agency | Title: Creative Director and Business Partner.

Start Date: 1999 | End Date: 2004


2010 participation with 1 project in POPAI International Global Show Las Vegas NV.

2008 participation with 1 project in POPAI international.

2005 participation with 1 project in POPAI international.

2003 best documentary on Dominican Republic (domestic violence on Latin America)

2002 – Best Stand of Free Design Volkswagen – Veracuba (FIT 02)

2001 – Best Stand of Free Design Volkswagen – Veracuba (Internacional)

2000 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 00)

1999 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 99)

1998 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 98)

1997 – Best Design of Point of Sales Restaurant Aljibe Palmares (FIHAV 96)

1996 – Best Design of Modular Stand of Alondra Ice Cream (Fair TecnoTur 96)

1992 – “Bienal de la Habana” Best Disco interior Design.


Professional Photography:

3D Animations:

Real Estate:


1992 – Center for the Development Visual Arts | Havana, Cuba Expo of Illustration “Art and POP in Havana”

2005 -Dominican Republic Photo Expo “Havana stopped in Time”.

2012-2013- Art Basel _ Scope Pavilon

2021 The Stone and Pupil Tampa

Recommendation Letters


Color Proof Part 1
Color Proof Part 2


Phone Number: +1 (786) 4318125

Personal Website: www.waaldesign.com

Other websites: https://www.havanacity.us / www.mrstudio.tv

Email: waaldesign2@gmail.com


Canon 5D | Canon 1D | Canon 6D | 3 Full HDTV cameras Sony for online broadcasting | Black Magic Camera | Drone | iMac and Mac Book Pro | Ronin-S


Mobile (786) 431-8125


Winter Haven
Florida, USA 33884

My Online Store

T-Shirt Store
Havana City US