Waldo Alexander Arias

TV Producer | Art Director | UI/UX Graphic Designer | Photographer | 3D | Web | Social Media Content Creator


“Design is not just what it looks like and feels like. Design is how it works.”

Born in Havana and Graduated from Design Institute, I have been lucky enough to work on large projects throughout my career in my field, from creating Brands for Restaurant Corporations in the 1990s to being Art Director at the prestigious Storecom International firm working for Big Brands such as Philip Morris, Procter & Gamble, Nestle Latin America, Coca Cola, Gerber ad more…

I worked Freelance Video Producer on TV Networks such as Telemundo, Mega Teve, Univision, Ole Teve, Fox Miami, and others, Marketing planner and Content Creator for Social Media in different companies growing their audience on their platforms.

With several Gallery exhibitions of my photographic work, I have been able to show the world the face of Havana with a collection displayed in different restaurants in Miami Beach as part of their decoration.

For more than 25 years with skills in Graphic and Industrial Design, 3D Modeling and Animation, Web Design, Motion Graphics, Video production, and post-production in Film and Television, I enjoy my work every day with a 200% commitment.


BA Industrial Design 1992

BD Arts 1996

Cinema Producer 1998

POP Expert 2003


POPAI Global Awards 2005 | 2008 | 2009 |

Art Basel 2012-13 (Photography)

FIHAV – (14 Awards)

SPECIALTIES & SKILLS (25 years of Experience):

  • Art Director
  • UI/UX/WEB Design
  • Media Producer Streaming services
  • 3D Animation
  • Professional Photographer
  • Drone Pilot
  • Consulting, Design & Menu engineering for Sysco (included Food Photography and Graphics
  • TV Director | Camera & Edition & Producer Technical director (TD) Broadcast (Direction, post-productions, editing and filming)
  • Graphic Designer & Creative & Illustrator
  • Drawing, Characters and Perspective.
  • POP Display Senior Designer | Industrial Design and Prototype
  • Social Media Marketing


  • Adobe Photoshop | Illustrator | Premier Pro | After effects | Flash | Dreamweaver | in Design | Lightroom | Adobe XD
  • Light Wave 3D | 3D Studio
  • Final Cut Pro | Davinci Resolve
  • OBS – Tri-caster – Wirecast – Vimix
  • Corel Draw
  • Cartoon & Story Board Artist
  • Figma / WordPress / Element / Shopify / Canva / Hootsuite / MAXA


  • Events & Journalism
  • Fashion / Studio / Locations
  • Retouching and Image Restoration.
  • FOOD, Models & Products
  • Aerial Video & Photography


  • Slack / Google Meet / Zoom / Skype / WhatsApp / Jira

Behind the lens


  • 1994-95 Cuban Cinema Institute (ICAIC) 2D Animation Department – Line & Color Fill
  • 2003 Dominican Republic Documentary “Violence” Producer & Director
  • 2004 Canal 11 Dominican Republic Camera (Freelance)
  • 2007 Tele Miami Flores Law Infomercials (TD)
  • 2008 UNIVISION 23 Miami Network (On call Freelance)
  • 2010 Ole TEVE Miami Cable Atlantic BB ( Freelance TV director)
  • 2013 Cubana de Television Miami canal 25 (TD)(CG)
  • 2014 “La Magia del Tango Tour” (TD & Producer)
  • 2015 “Menudo Reunited Tour” (TD & Digital Visuals)
  • 2016 Content Creator V&E Restaurants Social Media (Freelance Contract)
  • 2019 “Wajapen Miami” Live Streaming Show Social Media (Owner/Producer/TD)
  • 2022 Content Creator Social Media Claircius Group International (freelance contract)


Employer Name: The Claircius Group | Title: Marketing & Media Director Content Creator

Start Date: July 2022 (Contract)

Description: oversee the entire marketing department. This responsibility involves assessing and creating your company’s marketing plan and strategy and planning, coordinating, and directing marketing efforts. Research demand for a Real Estate Market. Design graphic posts/stories and create content for Real Estate agents. Take aerial footage and virtual tours of real estate properties.

Employer Name: Z Axis Solutions, LLC | Title: UX/UI Graphic Designer for PROMO Applications

Start Date: March 2022 | End: June 2022 (temporarily work to redesign the PROMO application.)

Description: Gathering and evaluating user requirements, in collaboration with product managers, developers, and engineers. Illustrating design ideas using storyboards, process flows, and sitemaps.

Designing graphic user interface elements, like menus, tabs, icons and widgets.

UX/Ui Design:

Employer Name: Polk County School Board | Title: Ground Services (Maintenance School during COVID 19 pandemic)

Start Date: 2020 | End Date: 2022

Employer Name: V&E Restaurants | Title: ART DIRECTOR (freelance & contract vendor)

Start Date: 2016 | End Date: 2019

Description: For Havana 1957 brand and the other 12 restaurants Tasks included Graphic Design, Photography, and Social media content videos Responsible for successful corporate rebranding and update of all branded assets, including Website, advertising, and customer support materials.

Marketing Content Creator and Planning:

Employer Name: CCM Mobile | Title: Marketing and Art Director (freelance contract vendor)

Start Date: 2007 | End Date: 2019

Description: Independent contract work on the website, graphic design banners, brochures, and more.

Photo Shooting for products and some 3D renderings. POP design

Employer Name: Mrstudio TV | Title: Art Director

(freelance contract vendor)

Start Date: 2010 | End Date: 2020


2019 – TV Director, content creator and tv show online @wa japen Miami. (streaming live on FB)

Employer Name: Storecom international POP Displays

| Title: Art Director & Senior Designer Miami

Start Date: 2006 | End Date: 2010 (4 popai awards)

Description: Created concept for POP Displays, models, renders, and CADs.

create final arts for the POP materials.

POP displays concept, modeling, rendering and CAD:

Employer Name: Ready Studio Agency | Title: Creative Director and Business Partner.

Start Date: 1999 | End Date: 2004


2010 participation with 1 project in POPAI International Global Show Las Vegas NV.

2008 participation with 1 project in POPAI international.

2005 participation with 1 project in POPAI international.

POPAI Awards

2003 best documentary on Dominican Republic (domestic violence on Latin America)

2002 – Best Stand of Free Design Volkswagen – Veracuba (FIT 02)

2001 – Best Stand of Free Design Volkswagen – Veracuba (Internacional)

2000 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 00)

1999 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 99)

1998 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 98)

1997 – Best Design of Point of Sales Restaurant Aljibe Palmares (FIHAV 96)

1996 – Best Design of Modular Stand of Alondra Ice Cream (Fair TecnoTur 96)

1992 – “Bienal de la Habana” Best Disco interior Design.


Several interviews conducted by different digital and print media throughout my artistic career as a photographer.

Click for More information


Professional Photography:

3D Animations:

Real Estate:


Sam Labban
Sam Labban
Xcellence Realty
CCM Mobile
Equity RPM
Extra Advertising
Star Music USA


Color Proof Part 1
Color Proof Part 2


1992 – Center for the Development Visual Arts | Havana, Cuba Expo of Illustration “Art and POP in Havana”

2005 -Dominican Republic Photo Expo “Havana stopped in Time”.

2012-2013- Art Basel _ Scope Pavilon

2021 The Stone and Pupil Tampa



Phone Number: +1 (786) 4318125

Personal Website: www.waaldesign.com

Other websites: https://www.havanacity.us / www.mrstudio.tv

Email: waaldesign2@gmail.com


Canon 5D | Canon 1D | Canon 6D | 3 Full HDTV cameras Sony for online broadcasting | Black Magic Camera | Drone MAVIC PRO | iMac and Mac Book Pro | Ronin-S | light equipment


Mobile (786) 431-8125


Winter Haven
Florida, USA 33884