“Design is not just what it looks like and feels like. Design is how it works.”

Born in Havana and Graduated from Design Art Institute, I have been lucky enough to work on large projects throughout my career in my field, from creating Brands for Restaurant Corporations in the 1990s to being Art Director at the prestigious Storecom International firm working for Big Brands such as Philip Morris, Procter & Gamble, Nestle Latin America, Coca Cola, Gerber ad more…

I worked as a Freelance Video Producer on TV Networks such as Telemundo, Mega Teve, Univision, Ole TV, Fox Miami, and others, as a Marketing planner and Content Creator for Social Media in different companies, growing their audience on their platforms.

With several Gallery exhibitions of my photographic work, I have shown the world the face of Havana with a collection displayed in different restaurants in Miami Beach as part of their decoration.

For more than 30 years, with skills in Graphic and Industrial Design, 3D Modeling and Animation, Web Design, Motion Graphics, Video Production, and post-production in Film and Television, I enjoy my work every day.

Biography

Waldo Alexander Arias is a seasoned creative professional with an extensive background in television production, graphic design, photography, and industrial design. Currently serving as the Television Supervisor for Polk County Government Television (PGTV), Waldo brings over two decades of diverse experience across multiple industries, from corporate marketing to public communications. His leadership at PGTV involves managing and directing a team responsible for producing government programming that serves the residents of Polk County, Florida, ensuring quality, informative content that engages the community.

Born and raised in Havana, Cuba, Waldo’s creative journey began with a passion for visual storytelling. He pursued studies in industrial design and graphic arts, laying the foundation for his expansive career. His early work in Cuba gave him an eye for aesthetic detail and a deep appreciation for architecture, culture, and art. After relocating to the United States, Waldo’s career flourished as he collaborated with several major global corporations.

Before transitioning into government television, Waldo was a graphic designer, art director, and industrial designer for prominent firms; in this capacity, I successfully led numerous high-profile campaigns, the past to being Art Director at the prestigious Storecom International firm working for Brands such as Philip Morris, Procter & Gamble, Nestle Latin America, Coca-Cola, Gerber, and more developed comprehensive communication strategies, and fostered strong relationships with media outlets and stakeholders. His contributions in these positions spanned branding, packaging design, and promotional campaigns, all exemplifying his innovative approach and technical expertise. Working for such industry giants, Waldo developed a strong understanding of consumer behavior, product design, and visual marketing, skills that continue to influence his work today.

As a photographer and TV producer, Waldo’s creativity extended into visual media. He directed various television programs, commercials, and documentaries, showcasing his ability to combine graphic design expertise with live-action direction. His portfolio includes fashion photography, digital art, and commercial campaigns for luxury brands. His projects have been featured in numerous exhibitions and have garnered attention for their unique aesthetic, which blends classical techniques with modern technology.

At PGTV, Waldo has used his multidisciplinary background to modernize and innovate government television programming. His ability to manage the technical and creative aspects of television production has elevated the quality of content, from live broadcasts to high-profile county events. Waldo’s leadership ensures that the PGTV team consistently delivers professional and engaging programming that informs the public and enhances the county’s communication efforts. He has taken the PGTV team to new levels with his forward-thinking approach to adding reels and stories, which has helped grow a new, younger audience in the county, increase followers, and boost engagement. Producing more content in Spanish for the Hispanic community in the county is one of the goals that has been achieved in the almost two years of working with PGTV, in addition to changing the station IDs, Billboards, and the content in the video for the social media channels, which brings more diversity to the government.

Waldo Alexander Arias is a skilled supervisor and a creative visionary whose work has left a lasting impact on both the corporate and public sectors. His career reflects a commitment to excellence in design, media production, and visual communication, while continually exploring new creative avenues that resonate with both audiences and stakeholders.

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SPECIALTIES & SKILLS (28 years of Experience):

• Art Director
• UI/UX/WEB Design
• Media Producer, Streaming services
• 3D Animation
• Professional Photographer
• Drone Pilot
• Consulting, Design & Menu engineering for Sysco (including Food Photography and Graphics
• TV Director | Camera & Edition & Producer Technical Director (TD) Broadcast (Direction, post-productions, editing, and filming)
• Graphic Designer & Creative & Illustrator
• Drawing, Characters, and Perspective.
• POP Display Senior Designer | Industrial Design and Prototype
• Social Media Marketing

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SOFTWARES:

• Adobe Photoshop | Illustrator | Premier Pro | After effects | in Design | Lightroom | Adobe XD
• LightWave 3D | 3D Studio
• Final Cut Pro | Davinci Resolve
• OBS – Tri-caster – Wirecast – Vimix
• Corel Draw
• Cartoon & Story Board Artist
• Figma / WordPress / Element / Shopify / Canva / Hootsuite / MAXA

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PROFESSIONAL PHOTOGRAPHY:

• Events & Journalism
• Fashion / Studio / Locations
• Retouching and Image Restoration.
• FOOD, Models & Products
• Aerial Video & Photography

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WORKFLOW:

• Slack / Google Meet / Zoom / Skype / WhatsApp / Jira / Birdview

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TV PRODUCTION EXPERIENCE

• 1994-95 Cuban Cinema Institute (ICAIC) 2D Animation Department – Line & Color Fill
• 2003 Dominican Republic Documentary “Violence” Producer & Director
• 2004 Canal 11 Dominican Republic Camera (Freelance)
• 2007 Tele Miami Flores Law Infomercials (TD)
• 2008 UNIVISION 23 Miami Network ( Freelance)
• 2010 Ole TEVE Miami Cable Atlantic BB ( Freelance TV director)
• 2013 Cubana de Television Miami canal 25 (TD)(CG)
• 2014 “La Magia del Tango Tour” (TD & Producer)
• 2015 “Menudo Reunited Tour” (TD & Digital Visuals)
• 2016 Content Creator V&E Restaurants Social Media (Freelance Contract)
• 2019 “Wajapen Miami” Live Streaming Show Social Media (Owner/Producer/TD)
• 2022 Content Creator, Social Media, Claircius Group International (freelance contract)
• 2023 Supervisor Polk Government Television PGTV

WORK EXPERIENCE

Employer Name: Polk County Government | Title: PGTV Supervisor Video Production Supervisor for Polk Government Television.

Start Date: January 2023

Description: Understanding of government television, social media, script writing and editing, and a strong background as a shooter/producer/editor. Duties include:

• Coordinating and conducting pre-production meetings to plan video projects; organizing staffing, freelancers, engineering support, and all aspects of television production, including project assignments, pre-planning, scripting, producing, directing, post-production, and field production

• Operating and overseeing the operation of video equipment such as cameras, remote-controlled cameras, switchers, audio mixers, videotape recorders/players, editors, character generators, and automated playback equipment

• Producing telecasts and web streaming of public meetings and public information programs describing the services or activities of various county divisions and agencies
• Collaborating with the Digital and Media Services Manager to assign producers, define deliverables, and establish deadlines for the division’s video projects.

• Leading the video team in the creative development, production, preparation, and delivery of original video content and live-streamed productions
• Project development and execution, including research, script development, production, editing, and exporting to all media
• Directing lighting, audio, and remote camera setup and other engineering duties; video production and operation of production truck vehicle, as required.

• Managing multiple projects, including social videos, short-form content, long-form content, and webcasts
• Assisting the director with budgeting, data analytics, and execution of strategic and long-range planning of PGTV’s operations, programming, and equipment acquisition

• Recommending, procuring, organizing, and managing resources for the production of video-related content
• Maintain quality and brand consistency across various media types and web platforms to drive increased traffic and enhance brand visibility.

• Plan and execute video strategies and publish video content on our YouTube channel.
  • In collaboration with the Digital Manager, execute video strategies for content on the county’s social media platforms and its video hosting website.
  • Closely monitor video metrics for the website, YouTube, and social media; optimize content performance to increase views, engagement, and subscribers.
  • Developing and executing marketing plans and advertising for PGTV and its programs
  • Procuring, producing, scheduling, directing, editing, and programming television shows, internet video and public service announcements
  • Support other creative and production needs, including setting up equipment, operating master control, and hosting programs, as required

Employer Name: The Claircius Group | Title: Marketing & Media Director, Content Creator

Start Date: July 2022 (Contract)

Description: Oversees the entire marketing department. This responsibility involves assessing and creating your company’s marketing plan and strategy, as well as planning, coordinating, and directing marketing efforts. Research demand for the Real Estate Market. Design graphic posts/stories and create content for Real Estate agents. Take aerial footage and virtual tours of real estate properties.

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Employer Name: Z Axis Solutions, LLC | Title: UX/UI Graphic Designer for PROMO Applications

Start Date: March 2022 | End: June 2022 (temporarily work to redesign the PROMO application.)

Description: Gathering and evaluating user requirements, in collaboration with product managers, developers, and engineers. Illustrating design ideas using storyboards, process flows, and sitemaps.

Designing graphic user interface elements, like menus, tabs, icons, and widgets.

UX/Ui Design:

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Employer Name: V&E Restaurants | Title: ART DIRECTOR (freelance & contract vendor)

Start Date: 2016 | End Date: 2019

Description: For the Havana 1957 brand and the other 12 restaurants, Tasks included Graphic Design, Photography, and Social media content videos. Responsible for successful corporate rebranding and update of all branded assets, including Website, advertising, and customer support materials.

Marketing Content Creator and Planning:

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Employer Name: CCM Mobile | Title: Marketing and Art Director (freelance contract vendor)

Start Date: 2007 | End Date: 2019

Description: Independent contract work on the website, graphic design banners, brochures, and more.

Photo Shooting for products and some 3D renderings. POP design

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Employer Name: Mrstudio TV | Title: Art Director

(freelance contract vendor)

Start Date: 2010 | End Date: 2020

Description:

2019 – TV Director, content creator, and TV show online @wa japen Miami. (streaming live on FB)

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Employer Name: Storecom International POP Displays

| Title: Art Director & Senior Designer Miami

Start Date: 2006 | End Date: 2010 (4 Popai awards)

Description: Created concept for POP Displays, models, renders, and CADs.

Create final art for the POP materials.

POP displays concept, modeling, rendering and CAD:

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Employer Name: Ready Studio Agency | Title: Creative Director and Business Partner.

Start Date: 1999 | End Date: 2004

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AWARDS:

2024 NATOA Awards of Excellence:

Category 12 – Instruction/Training

First Place “First Amendment Audit Visitors” Polk County, FL

Second Place “New Polk County Employee Orientation” Polk County, FL

2010 POPAI International Global Show, Las Vegas, NV.

2009 POPAI International Global Show, Las Vegas, NV.

2008 POPAI International Global Show, Las Vegas, NV.

2005 POPAI International Global Show, Las Vegas, NV.

2003 Best Documentary (Cinematography) on the Dominican Republic (Domestic Violence in Latin America)

2002 – Best Stand of Free Design Volkswagen – Veracuba (FIT 02)

2001 – Best Stand of Free Design Volkswagen – Veracuba (Internacional)

2000 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 00)

1999 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 99)

1998 – Best Design of Point of Sales Ice Cream Alondra (FIHAV 98)

1997 – Best Design of Point of Sales Restaurant Aljibe Palmares (FIHAV 96)

1996 – Best Design of Modular Stand of Alondra Ice Cream (Fair TecnoTur 96)

1992 – “Bienal de la Habana” Best Disco interior Design Vedado Tennis.

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In the Media

Waldo Alexander Arias has established a strong presence both in front of and behind the camera. Over the years, he has been interviewed by local and regional media outlets, sharing insights on show productions, government communication, creative projects, and community initiatives. In addition, Waldo has taken an active role as a host and presenter for television shows, social media programs, and special video productions that bring important information and engaging stories to diverse audiences.

From live press conferences and public service campaigns to documentary productions and weekly news updates, his work demonstrates a commitment to transparent, accessible, and impactful communication. Explore this section to learn more about his appearances, interviews, and hosted projects across television and digital platforms.

IMDB

Professional Photography:

3D Animations:

Real Estate:

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RECOMMENDATION LETTERS

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As a Government Television Supervisor, I am uniquely positioned to provide valuable support in the processes of input, collection, and archiving of information, ideas, artifacts, and relationships. My role allows me to oversee and coordinate the systematic gathering of content, ensuring that all relevant data and materials are accurately documented and preserved. By leveraging advanced archival techniques and a comprehensive organizational approach, I ensure that these resources are readily accessible for future reference and utilization. Additionally, my position facilitates the cultivation of meaningful relationships and collaborations, fostering a network of knowledge and expertise. Whether it’s managing video content, curating historical artifacts, or coordinating with key stakeholders, my goal is to maintain a rich repository of information that serves the community and supports informed decision-making.

CERTIFICATIONS

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PHOTOGRAPHY EXHIBITIONS:

1992 – Center for the Development of Visual Arts | Havana, Cuba Expo of Illustration “Art and POP in Havana”

2005 – Dominican Republic Photo Expo: “Havana stopped in Time”.

2012-2013- Art Basel _ Scope Pavilion

2021 The Stone and Pupil Tampa

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DOCUMENTARIES:

Contact:

Phone Number: +1 (786) 4318125

Personal Website: www.waaldesign.com

Other websites: https://www.havanacity.us / www.mrstudio.tv

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Email: waaldesign2@gmail.com

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Equipment:

Canon 5D | Canon 1D | Canon 6D | 3 Full HDTV cameras Sony for online broadcasting | Black Magic Camera | Drone MAVIC PRO | iMac and Mac Book Pro | Ronin-S | light equipment